Thursday, March 31, 2011

Hey Crusaders,

Something that I have been overly obsessed with lately is The Icecreamists. This relatively new company epitomizes what it means to be a modern day crusader within the food industry. Just when you thought sh*t couldn't get crazier, between the molecular gastronomy craze and foodies becoming increasingly demanding for innovation, The Icecreamists in the UK provide adventurists and foodies alike to be able to lick their addiction. Yeah, I know...these guys are my idols too.


Finally, their first ice cream boutique is open and rocking everyones' world. 
The S&M/Punk/ Nirvana has been getting some serious press not just because of the aesthetic appeal, but because of their Breast Milk Ice Cream! 

Okay now pay close attention: 
Its is not a breast milk flavored- ice cream... the 75% breast milk (25% cream) is used as a base for a lemon zest and Madagascar vanilla bean flavored ice cream, however due to the amount of time lactating and other factors, the flavor can change dramatically from batch to batch. 

Now fame whore  Lady Gaga (barf) has sent a cease and desist letter to the Icecreamistss, saying that It tarnishes her reputation. Not only that but Matt O'Connor states that:

"Worse still she threatens me, my family and my personal assets (ask my ex-wife, she knows where they are), in an example of heavy-handed legal thuggery straight out of an episode of the Soprano’s....How can she possibly claim ownership of the word ‘gaga’ which since the dawn of time has been one of the first discernable phrases to come from a baby’s mouth. This is why we chose the name. She owns no rights in the primal utterances of our children.

Now I am not a huge Gaga fan anyways, but this puts me over the edge. Its okay for her to act different and make a statement but when someone else does it, she threatens their family and tries to ruin his business. RUDE. Anyways enough of the rant, Matt O'Connor is doing some seriously radical things besides the breast milk ice cream! 

His hallucinatory freezer cabinets serves us nice portions of Viagra liquid nitrogen cocktails, globally inspired flavors and for people who seriously need to 'lick their addiction' and go into ice-cream rehab therapy, they can be treated in their boutique with various ice cream treatments, from syringe transfusions to baby bottles, bombes and more. My personal fave: hazelnut gelato served on PANNETONE (see below)! Drool.

My personal fave: hazelnut gelato served on PANNETONE! Drool.

At 22$USD/scoop the baby gaga Ice cream may not be for everyone, but I wish they could keep it in stock long enough for me to get my greedy hands on some, but no biggie; these foodie dream boats are beginning to make people wonder: Is it better to eat ice cream made with milk that is pumped with hormones, or to go Au Natural and use breast milk? Either way these crusaders are taking the ice cream world by storm and I am totally along for the ride. Are you ready to lick your addiction?

Wednesday, March 23, 2011

Cake Bark. Oh yeah, You Heard Me.

Via Candy Addict and How Sweet it is I have found Birthday Cake Bark. Cake which has been transformed into an even more sinful and arguably disgusting form. Crusaders this looks too sexy to pass up. You will just have to take the plunge and find out for yourself. 

Tuesday, March 22, 2011


Alright Crusaders,

Now I know EVERYONE is absolutely insane about cupcakes right now. I get it. They are classic. A small indulgent treat thats portable, cute and appealing to basically everyone who has a tongue. To top it off pastry crusaders all over the country are whipping up some flavor combinations that are revolutionizing the cupcake world.

Well Crusaders, you are hearing it from me first: The trend is over. The 'Cupcakery' is officially overdone. However, their impact should not be forgotten. Now lets talk business:

Robicelli's Cupcakes
The Holy Grail: Chicken N' Waffle Cupcake

Robicelli's Cupcakes are out of Brooklyn and are LEGIT.The flavor combos are awesome and have cool names to boot! The Bluth is a chocolate-banana cake topped with chocolate frosting and walnuts and inspired by Arrested Development. They even created the Chicken 'n' Waffles cupcake which is a "waffle" cake covered with vanilla buttercream and maple-glazed fried chicken which is beyond brilliant. There are just two of 78 varieties dreamed up by Matt and Allison Robicelli.

This Cupcake should be illegal its so dangerous! Damn, these guys know how to raise the bar...

Being a crusader, an innovator and a pioneer comes from the heart. Its an eternal addiction. Its drives your spirit  and it gives you the drive to push the creative and conceptual boundaries of your passion. These guys rock.  Talk about crusaders, these are the people helping to shape and push culinary direction. Check it out!

Monday, March 21, 2011

Peeps go to the Dark Side

Easter is upon us, which means the Just Born candy company is busy pumping out mass quantities of, you guessed it, PEEPS.

PEEPS are just one of those things in life, you either love them or you hate them. I (obviously) think they are delicious in a nasty kind of way. The gritty sugar crystals crunch in your mouth and the marshmallow tastes like the packaging, but somehow they are strangely addictive and I am not the only one who thinks so. The Just Born company pumps out millions of ducks, bunnies and other specialty holiday shapes and flavors each year, but finally they are doing something even more legit... dipping them in chocolate. Thats right, its about to get dirty and I was able to get my hands on the dark chocolate version. PEEPS are finally going over to the dark side, in a good way.

The Ducks Go Dark, How Mysterious...

They are considerably better than the PEEPS that are totally covered in Chocolate. You get the crunchy head and upper torso of the peep which is intensely sweet, and then you get a simple, light dark chocolate shell on the bottom. Surprisingly, the chocolate has a nice bitter flavor and a very quick, smooth melt. I am impressed.

6 out of 10 

Okay, last year they introduced PEEPS covered entirely in chocolate, but it was an epic fail. True PEEP lovers go crazy over the sugar crystal coating and by smothering the whole thing in chocolate, they changed the anatomy of the PEEP. Bad move. Now they have gone back to the drawing board and have come out with milk and dark chocolate varieties which have just the bottom covered in chocolate. Bingo. Way better product. As pictured below, the PEEP completely engulfed in milk chocolate is nothing special. The marshmallow has that mass-produced generic flavor and the milk chocolate is chalky and sweet. This is not a total crime against candy, but its definitely on the verge. Good in theory, but so many people do it so much better. The flavored versions such as the raspberry chocolate Valentines Day heart are better because it has a bit of that floral, jammy flavor in the mallow.

3 out of 10
(For not knowing WHY people love your product)

Overall, these are a good addition to the traditional Easter Line of Chicks and Bunnies. Although they have a TON of line extensions within the PEEP Brand, this one seems to have some longevity and I think It will do well. The packaging safely protects the chicks, so they come nice and pristine and are at a great price point. For all 3, they come in at 170cal, which makes it a nice chocolate treat for the more calorie conscious. 

Ohh baby, these chicks are dangerous.